We launched social media management for The SkinCEO's Instagram account from mid September 2020 to January 2021. We created a collection of content templates for the client, cultivated copy from the training library the client shared with her members, and distributed the content on Instagram.
Our client Heather Terveen is an amazing business coach for Aesethetic professionals. She moved her 1 on 1 coaching services to a monthly membership, The Skin Socialite.
We partnered with Heather to create new brand identity not only for her Membership brand, but for her new umbrella brand The Skin CEO. Her podcast made the transition to her new brand, The Skin CEO Podcast, and she needed a new fresh look for her personal brand to boot
We created a collection of aligned brand identities that would all work together for each offering with coordinating color palettes and typography.
We met our clients at The Scott Hotel & Resort in Scottsdale, Arizona to take brand photos for the Founder & CEO of their company.
Scroll through the gallery to see the inspiration and the images we delivered to the client.
Track That Advisor came to us first as a Business Coaching Client, and was interested in jumping feet first into Marketing with our Agency. We started with a logo they already liked, but wanted to expand upon to start creating content and sharing with the rest of the world. We put together Brand Guidelines for them and designed a new brochure for their marketing efforts based on the logo they brought with them.
Introducing E-Commerce to the business is a new focus for BJ, and we've built a Shopify sister site for Wood Creations to handle workshop and home decor online ordering that compliments the in store purchasing.
BJ, the owner of Wood Creations, would rather stick pins in her eyes than have to learn how to manage her website. We get it. It's not as fun as painting signs, chatting with customers and decorating Christmas trees- and we are THRILLED when clients dedicate their time to the things that make them the happiest. Because when they do that, their business gets better. Which in turn, makes our business better. So it's a Win-Win in our book.
We update their site each month with new Workshops, add in News & Events posts as they happen, and keep the visuals fresh and interesting for new viewers, just like BJ does in her store.
Wood Creations happens to have an audience that mainly hangs out on Facebook and Instagram, so we've spent the last few years digging in to what to share on each platform to give our clients the greatest opportunity to meet new people and invite them in to the In Person Experience of the store.
As the brick and mortar transitions it's displays throughout each month, we visit the store to create content for social media and the online offerings. We have recently incorporated Creative Direction to help BJ better merge the in store experience with what her customers are seeing on social.
Also going through many interpretations, the Wood Creations website has been reimagined for greater User Experience to invite customers into the store through the window of the internet.
Our longest running client (which happens when you work with family), Wood Creations Furniture has gone through many brand iterations through the last decade with our founder, Rosemary Watson. This year for 2021 we've done a little polishing up of the brand to get back to the Core Values of what the brand and it's owner, BJ Powell stand for.
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