How We Work
From Zero to Live
in 7 Days
Our proven 5-step process takes you from brand questionnaire to a fully live, custom website in under a week — without the back-and-forth that drags most projects out for months.
Tell Us Everything
Day 1
Brand Guide Questionnaire
We kick off with our detailed brand guide questionnaire — a deep-dive into your real estate niche, target clients, aesthetic preferences, competitors you admire, and the feeling you want your brand to evoke. This document becomes the foundation of everything we build.
Deliverables
- Completed brand questionnaire
- Mood board inspiration review
- Target audience definition
- Competitor analysis notes
Strategy Session
Day 2
Discovery Call
A focused 30-minute video call where we walk through your questionnaire responses, align on vision, discuss your site structure, and answer any questions. By the end of this call, we'll have a clear creative brief and timeline locked in.
Deliverables
- Creative brief document
- Site map & page structure
- Timeline confirmation
- Style direction approved
Where the Magic Happens
Days 3–5
Custom Build
Our team gets to work building your complete brand identity and website simultaneously. Your logo suite, color palette, typography system, and all website pages are crafted in parallel — ensuring everything feels cohesive from day one.
Deliverables
- Complete logo suite
- Brand guide PDF
- Full website build
- 10 social media templates
Your Feedback Round
Day 6
Review & Refine
We present your complete brand and website for review. You'll get a private preview link and a dedicated feedback form. We incorporate your revisions — every detail matters, and we don't stop until it's exactly right.
Deliverables
- Private preview link
- Feedback form
- Revision implementation
- Final approval sign-off
Go Live
Day 7
Launch + Training
Your site goes live and you receive a personalized walkthrough video showing you exactly how to manage your new brand. We set up your hosting, configure your domain, and make sure everything is running perfectly before we hand over the keys.
Deliverables
- Site goes live
- Domain & hosting configured
- Walkthrough training video
- All brand files delivered
Common Questions
What You Need to Know
Do I need to provide my own photos?
We can work with your existing headshots and property photos, or we'll source premium stock photography that matches your brand aesthetic. We'll let you know exactly what we need during the questionnaire phase.
What if I need more than one revision round?
Our process includes one thorough revision round, which is typically all that's needed because of how detailed our questionnaire is. If additional revisions are needed, we handle them on a case-by-case basis.
Can I update the site myself after launch?
Yes! We provide a training video showing you how to make basic content updates. For more complex changes, your monthly hosting plan includes one edit round per month.
What platform is the site built on?
We build on our own managed platform, which gives us full control over performance, security, and design quality. Your $39/month hosting covers everything — no separate hosting fees.
Ready to Start Your Journey?
Book your free discovery call and we'll walk you through exactly what to expect.
Book a Discovery Call